Question 1

What is product seeding and how is it different from paid influencer marketing?

Accepted Answer

In product seeding, the creator receives a free product instead of a cash fee. They are not contractually obliged to post — but Vireelu's match engine, briefing workflow, and reminder system drive a 78% median post rate across 120+ shipped Indian D2C campaigns. Paid influencer marketing pays per post; seeding pays per shipment, which is structurally cheaper and produces more authentic UGC.

Question 2

How much does it cost to seed products to 100 creators in India?

Accepted Answer

Vireelu's per-creator platform fee starts at ₹999 (at 100+ creators) or ₹2,499 on pilots under 100. A 10-creator pilot starts at ₹9,990 in platform fees plus the cost of the product itself. Pricing is exclusive of 18% GST; you receive a tax invoice eligible for input tax credit. There is no subscription or monthly minimum.

Question 3

How long until I see ROI from a product seeding campaign?

Accepted Answer

Median time from campaign launch to first delivered Instagram Reel is 10–14 days. Median ROI across 120+ shipped Vireelu campaigns is 811%, ranging from 493% (consumer tech) to 1,062% (beauty). Most campaigns publish their full ROI dashboard within 21 days of going live.

Question 4

What if a creator never posts after receiving my product?

Accepted Answer

Our system flags non-posters at the Day-3 and Day-7 reminder windows, pauses them from the network, and replaces the slot at no extra platform fee. You only pay the per-creator platform fee for slots that shipped — never for no-shows. The 78% median content rate already accounts for this baseline.

Question 5

Do I get a GST invoice and is the spend input-credit eligible?

Accepted Answer

Yes. Vireelu is a registered Indian Pvt Ltd with GSTIN. You receive a GST-compliant tax invoice for the platform fee — eligible for input tax credit. Creator payouts are handled via Razorpay with automatic TDS deduction where applicable. You transfer one consolidated amount to Vireelu and we disburse to creators with compliant statements.

Question 6

Can I run a 10-creator pilot before committing to 100?

Accepted Answer

Yes. Pilots from ₹9,990 (10 creators × ₹999 platform fee) plus product cost are the standard starting point. Most brands run a 20–30 creator pilot first to validate the content and the ROI math, then scale to 100+ once they have seen the numbers in their own dashboard.

Built by Tryco Services for Indian D2C.

Who runs Vireelu

Company & compliance

Built by Tryco Services for Indian D2C.Pvt Ltd · India

Who runs Vireelu

Company & compliance

Built by Tryco Services for Indian D2C.