How does the creator barter model work for travel brands?

You list your stay or experience on Vireelu — comp nights, meals, or activities. We match you with verified travel creators from our network. The creator checks in, experiences your property, and posts content within the agreed window. You receive the content, the views, and a full barter ROI report. No cash changes hands — your room cost is the only outlay.

How much does a barter campaign cost?

Our platform fee starts at ₹999 per creator per campaign (100+ creator volume) or ₹2,499 per creator on smaller pilots under 100. The stay or experience itself is the barter consideration — that cost is yours. There is no subscription, no monthly minimum, and no lock-in. You receive a GST-compliant invoice eligible for input tax credit.

How long until I see content from the creators?

Median time from campaign launch to first delivered Instagram Reel is 10–14 days. Most campaigns complete full content delivery within 21 days of the creator check-in. You track every post live in your ROI dashboard — creator by creator, view by view.

What if a creator checks in but never posts?

Our system sends automated reminders at Day 3 and Day 7 post-check-in. Creators who miss their posting window are flagged, removed from future campaigns, and replaced at no extra platform fee. You only pay per slot where content is delivered — never for no-shows.

Are the creators verified? How do I know they are real?

Every creator in our network completes Aadhaar-based identity verification before their first campaign. We also audit follower quality, engagement rate, and travel content history. Fake-follower or bot-heavy accounts are rejected at onboarding. You see each creator's verified profile before approving their check-in.

Do I get a GST invoice and can I claim input tax credit?

Yes. Vireelu is operated by Tryco Services Pvt Ltd, a registered Indian company with GSTIN. You receive a GST-compliant tax invoice for the platform fee — eligible for input tax credit. The barter stay is a marketing expense on your books. Creator payouts are handled with compliant TDS deduction where applicable.

Is the 811% campaign cherry-picked?

It is the median of the restaurant vertical across 18+ shipped campaigns — not the top performer. Beauty campaigns routinely clear 1,062%; tech sits closer to 493%. The per-vertical grid above shows the full distribution, and we round down, not up.

How fast does the ROI actually materialize?

Delivery in 14 days. Promo-code revenue peaks between day 10 and day 21 as creators' content compounds on the feed. Earned-media value accrues across 30 days as reach builds. We snapshot the dashboard on day 30 for your retention report, but 70%+ of the ROI is realized by day 14.

What if my vertical is not in your six?

The six we publish cover ~82% of incoming briefs. For adjacent categories — home goods, pet, B2B SaaS, kids — we ship a 10-creator pilot with the same ₹999 floor and hold the reporting model constant. Message sales; we will build a baseline curve in two campaigns.

How do you value earned media?

Reach × CPV, priced at the 25th-percentile Indian micro-influencer rate — currently ₹0.10 per view. 1.42 L organic views × ₹0.10 = ₹14,280. We use the floor, not the ceiling: the number you see is what a paid buyer would have paid Meta for the same impressions, not what an agency would bill you.

What about campaigns that flop?

Delivery rate across 120+ campaigns is 98% — see the trust strip. For the 2% that under-deliver, we ship replacement creators at no additional platform fee. The ROI reporting never hides a no-show; a blank row appears in your dashboard with a timestamp.

What is your attribution window?

7 days for follower / reach delta (Instagram Graph API limit). Lifetime for promo-code redemptions and UTM-linked revenue. We do not retroactively inflate a campaign's numbers past day 14 of delivery.

ROI · Verified Attribution

The ROI math behind every ₹999 creator.

Every rupee tracked. Every post attributed. Every view tied to revenue. This is the math we publish before a brand signs — and the dashboard they live in after.

Average barter ROI across pilot campaigns: 4.1×

See your own ROI

Jump to per-vertical benchmarks →

No subscription
Pay per campaign
Replacement guaranteed on no-shows

Campaigns shipped

₹0.0 Cr+

Content value generated

On-time delivery rate

Median campaign ROI

The Canonical Campaign

One campaign. 811% ROI.

A regional restaurant chain. ₹8,000 spend. 10 creators. 14 days. Every rupee traceable.

811%

That's 5× content value and 2.35× same-day promo-revenue on one seeding run — a number three of our six verticals beat. Two land lower; see the honest grid ↓

Promo multiple is gross GMV through per-creator codes — net margin depends on your unit economics.

Day 0
Campaign spend
₹8,000
Days 1–14
Content value generated
₹40,320+
Day 14 cumulative
Promo-code revenue
₹18,816

₹8,000 spend → ₹40,320+ content value → ₹18,816 promo revenue

How We Measure

Every number has a receipt.

Four independent tracking layers run on every campaign. You see the raw data — not our summary of it.

Unique promo codes

Every creator ships with a vanity code. Redemptions flow through your Shopify / Razorpay webhook and land in the dashboard within seconds.

UTM + short-link tracking

Per-creator short links carry signed UTM params. Clicks, add-to-carts, and downstream revenue attributed per post in real time.

Earned media valuation

Views × CPV, priced at the 25th-percentile Indian micro-influencer rate card — currently ₹0.10 per view. We publish the number so you can audit it.

Follower & reach delta

Instagram Graph API pulls before / after profile stats inside a 7-day attribution window. Unfakeable, platform-reported.

Your Numbers

See your own ROI.

Pick a vertical, dial in your creator count. The dashboard readout updates live — same math, same attribution model you get on day 14.

ROI % is the honest median — fixed per vertical. Sliding creators only scales the rupee totals below.

Creators

Tier

Vertical

Methodology

120+ shipped campaigns · ±20% variance · every number filterable in your live dashboard.

Your projected ROI

Our signature campaign · median across Cafés & Restaurants

~7,10,000 views · ~38 reels · ₹49,950 spend

Content value

₹2,50,274

Promo revenue

₹1,18,312

Earned media

₹86,458

Claim this ROIPay only when you're happy with the reels

Beauty clears 1,062%. See every vertical's honest median →

By Vertical

Six verticals. Six ROI stories.

811% is the median across our shipped campaigns. Food beats 900%. Tech sits closer to 500%. Find your category — see the number we shipped on a real campaign.

VerticalSpendReelsReachValueROI

Rows link to the full case study on /use-cases. Every number is a median across ≥12 shipped campaigns per vertical.

The Dashboard

Live in your dashboard on day 1.

Every number on this page comes from this screen. Every creator, every post, every attribution event — exportable as CSV.

app.vireelu.com/campaigns/spring-skincare

Running · Day 4UGC Seeding

Spring Skincare Seeding

100 creators · Started 15 Apr · ₹999/creator

PRMSAKSK

+96 more

Creators · 4 of 100View all

PR
@priya.r·Beauty·18.2K
ShippedDeliveredPosted
MS
@mikaela_style·Fashion·42K
ShippedDelivered
A
@arnavk·Fitness·9.4K
ShippedDeliveredPosted
SC
@skintalk.co·Skincare·27K
Shipped

+96 more creators shipped in the last 48 hours

Live campaign KPIs

Content rate

78%+6%

Promo orders

34+11 today

Earned media

$170vs $480 content

Campaign ROI

811%

Content value accrued

$480++$36/day

14 days

Campaign Teardown

The 811% campaign, line by line.

Real Vireelu campaign — a regional restaurant chain. ₹8,000 spend, 10 creators, 1.42 lakh views, 34 promo-code orders.

₹8,000

Spend

$96 equiv

UGC Delivered

reels + stories

1.42 L

Total Views

across all creators

₹14,280

Earned Media

$170 equiv

₹18,816

Promo Revenue

$224 · 34 orders

+312

New Followers

+420% profile visits

Signal by Channel

Widths proportional to ₹ value · Content Value = 100%

Content Value

₹40,320

Promo Revenue

₹18,816

Earned Media

₹14,280

Follower Growth

+312(indexed)

Fair Questions

Before you don't trust these numbers.

Every claim on this page has a receipt. Here are the six we get asked most.

It is the median of the restaurant vertical across 18+ shipped campaigns — not the top performer. Beauty campaigns routinely clear 1,062%; tech sits closer to 493%. The per-vertical grid above shows the full distribution, and we round down, not up.

Run your ROI report
on a real campaign.

List your stay in 5 minutes. Host 10 verified travel creators. Watch your own barter ROI dashboard populate in 14 days.

List your stay — first month free

First month free · No lock-in · Aadhaar-verified creators · Cancel before 30 days, pay nothing

Influencer marketing ROI calculator and attribution methodology for India

The ROI math behind every ₹999 creator.fully traceable

One campaign. 811% ROI.

Every number has a receipt.

Unique promo codes

UTM + short-link tracking

Earned media valuation

Follower & reach delta

See your own ROI.

Six verticals. Six ROI stories.

Live in your dashboard on day 1.

Spring Skincare Seeding

The 811% campaign, line by line.

Before you don't trust these numbers.

Run your ROI reporton a real campaign.

One campaign. 811% ROI.

Every number has a receipt.

Unique promo codes

UTM + short-link tracking

Earned media valuation

Follower & reach delta

See your own ROI.

Six verticals. Six ROI stories.

Spring Skincare Seeding

The 811% campaign, line by line.

Before you don't trust these numbers.

Run your ROI reporton a real campaign.

The ROI math behind every ₹999 creator.

Run your ROI report
on a real campaign.

Run your ROI report
on a real campaign.