What is product seeding and how is it different from paid influencer marketing?

In product seeding, the creator receives a free product instead of a cash fee. They are not contractually obliged to post — but Vireelu's match engine, briefing workflow, and reminder system drive a 78% median post rate across 120+ shipped Indian D2C campaigns. Paid influencer marketing pays per post; seeding pays per shipment, which is structurally cheaper and produces more authentic UGC.

How much does it cost to seed products to 100 creators in India?

Vireelu's per-creator platform fee starts at ₹999 (at 100+ creators) or ₹2,499 on pilots under 100. A 10-creator pilot starts at ₹9,990 in platform fees plus the cost of the product itself. Pricing is exclusive of 18% GST; you receive a tax invoice eligible for input tax credit. There is no subscription or monthly minimum.

How long until I see ROI from a product seeding campaign?

Median time from campaign launch to first delivered Instagram Reel is 10–14 days. Median ROI across 120+ shipped Vireelu campaigns is 811%, ranging from 493% (consumer tech) to 1,062% (beauty). Most campaigns publish their full ROI dashboard within 21 days of going live.

What if a creator never posts after receiving my product?

Our system flags non-posters at the Day-3 and Day-7 reminder windows, pauses them from the network, and replaces the slot at no extra platform fee. You only pay the per-creator platform fee for slots that shipped — never for no-shows. The 78% median content rate already accounts for this baseline.

Do I get a GST invoice and is the spend input-credit eligible?

Yes. Vireelu is a registered Indian Pvt Ltd with GSTIN. You receive a GST-compliant tax invoice for the platform fee — eligible for input tax credit. Creator payouts are handled via Razorpay with automatic TDS deduction where applicable. You transfer one consolidated amount to Vireelu and we disburse to creators with compliant statements.

Can I run a 10-creator pilot before committing to 100?

Yes. Pilots from ₹9,990 (10 creators × ₹999 platform fee) plus product cost are the standard starting point. Most brands run a 20–30 creator pilot first to validate the content and the ROI math, then scale to 100+ once they have seen the numbers in their own dashboard.

Is the 811% campaign cherry-picked?

It is the median of the restaurant vertical across 18+ shipped campaigns — not the top performer. Beauty campaigns routinely clear 1,062%; tech sits closer to 493%. The per-vertical grid above shows the full distribution, and we round down, not up.

How fast does the ROI actually materialize?

Delivery in 14 days. Promo-code revenue peaks between day 10 and day 21 as creators' content compounds on the feed. Earned-media value accrues across 30 days as reach builds. We snapshot the dashboard on day 30 for your retention report, but 70%+ of the ROI is realized by day 14.

What if my vertical is not in your six?

The six we publish cover ~82% of incoming briefs. For adjacent categories — home goods, pet, B2B SaaS, kids — we ship a 10-creator pilot with the same ₹999 floor and hold the reporting model constant. Message sales; we will build a baseline curve in two campaigns.

How do you value earned media?

Reach × CPV, priced at the 25th-percentile Indian micro-influencer rate — currently ₹0.10 per view. 1.42 L organic views × ₹0.10 = ₹14,280. We use the floor, not the ceiling: the number you see is what a paid buyer would have paid Meta for the same impressions, not what an agency would bill you.

What about campaigns that flop?

Delivery rate across 120+ campaigns is 98% — see the trust strip. For the 2% that under-deliver, we ship replacement creators at no additional platform fee. The ROI reporting never hides a no-show; a blank row appears in your dashboard with a timestamp.

What is your attribution window?

7 days for follower / reach delta (Instagram Graph API limit). Lifetime for promo-code redemptions and UTM-linked revenue. We do not retroactively inflate a campaign's numbers past day 14 of delivery.

ROI · Verified Attribution

The ROI math behind every ₹999 creator.

Every rupee tracked. Every post attributed. Every view tied to revenue. This is the math we publish before a brand signs — and the dashboard they live in after.

Median ROI across 120+ shipped D2C campaigns: 811%

See your own ROI

Jump to per-vertical benchmarks →

No subscription
Pay per campaign
Replacement guaranteed on no-shows

Campaigns shipped

₹0.0 Cr+

Content value generated

On-time delivery rate

Median campaign ROI

The Canonical Campaign

One campaign. 811% ROI.

A regional restaurant chain. ₹8,000 spend. 10 creators. 14 days. Every rupee traceable.

811%

That's 5× content value and 2.35× same-day promo-revenue on one seeding run — a number three of our six verticals beat. Two land lower; see the honest grid ↓

Promo multiple is gross GMV through per-creator codes — net margin depends on your unit economics.

Day 0
Campaign spend
₹8,000
Days 1–14
Content value generated
₹40,320+
Day 14 cumulative
Promo-code revenue
₹18,816

₹8,000 spend → ₹40,320+ content value → ₹18,816 promo revenue

How We Measure

Every number has a receipt.

Four independent tracking layers run on every campaign. You see the raw data — not our summary of it.

Unique promo codes

Every creator ships with a vanity code. Redemptions flow through your Shopify / Razorpay webhook and land in the dashboard within seconds.

UTM + short-link tracking

Per-creator short links carry signed UTM params. Clicks, add-to-carts, and downstream revenue attributed per post in real time.

Earned media valuation

Views × CPV, priced at the 25th-percentile Indian micro-influencer rate card — currently ₹0.10 per view. We publish the number so you can audit it.

Follower & reach delta

Instagram Graph API pulls before / after profile stats inside a 7-day attribution window. Unfakeable, platform-reported.

Your Numbers

See your own ROI.

Pick a vertical, dial in your creator count. The dashboard readout updates live — same math, same attribution model you get on day 14.

ROI % is the honest median — fixed per vertical. Sliding creators only scales the rupee totals below.

Creators

Tier

Vertical

Methodology

120+ shipped campaigns · ±20% variance · every number filterable in your live dashboard.

Your projected ROI

Our signature campaign · median across Cafés & Restaurants

~7,10,000 views · ~38 reels · ₹49,950 spend

Content value

₹2,50,274

Promo revenue

₹1,18,312

Earned media

₹86,458

Claim this ROIPay only when you're happy with the reels

Beauty clears 1,062%. See every vertical's honest median →

By Vertical

Six verticals. Six ROI stories.

811% is the median across our shipped campaigns. Food beats 900%. Tech sits closer to 500%. Find your category — see the number we shipped on a real campaign.

VerticalSpendReelsReachValueROI

Rows link to the full case study on /use-cases. Every number is a median across ≥12 shipped campaigns per vertical.

The Dashboard

Live in your dashboard on day 1.

Every number on this page comes from this screen. Every creator, every post, every attribution event — exportable as CSV.

app.vireelu.com/campaigns/spring-skincare

Running · Day 4UGC Seeding

Spring Skincare Seeding

100 creators · Started 15 Apr · ₹999/creator

PRMSAKSK

+96 more

Creators · 4 of 100View all

PR
@priya.r·Beauty·18.2K
ShippedDeliveredPosted
MS
@mikaela_style·Fashion·42K
ShippedDelivered
A
@arnavk·Fitness·9.4K
ShippedDeliveredPosted
SC
@skintalk.co·Skincare·27K
Shipped

+96 more creators shipped in the last 48 hours

Live campaign KPIs

Content rate

78%+6%

Promo orders

34+11 today

Earned media

$170vs $480 content

Campaign ROI

811%

Content value accrued

$480++$36/day

14 days

Campaign Teardown

The 811% campaign, line by line.

Real Vireelu campaign — a regional restaurant chain. ₹8,000 spend, 10 creators, 1.42 lakh views, 34 promo-code orders.

₹8,000

Spend

$96 equiv

UGC Delivered

reels + stories

1.42 L

Total Views

across all creators

₹14,280

Earned Media

$170 equiv

₹18,816

Promo Revenue

$224 · 34 orders

+312

New Followers

+420% profile visits

Signal by Channel

Widths proportional to ₹ value · Content Value = 100%

Content Value

₹40,320

Promo Revenue

₹18,816

Earned Media

₹14,280

Follower Growth

+312(indexed)

Fair Questions

Before you don't trust these numbers.

Every claim on this page has a receipt. Here are the six we get asked most.

It is the median of the restaurant vertical across 18+ shipped campaigns — not the top performer. Beauty campaigns routinely clear 1,062%; tech sits closer to 493%. The per-vertical grid above shows the full distribution, and we round down, not up.

Run your ROI report
on a real campaign.

Launch your first seeding campaign in 5 minutes. Ship to 10 creators. Watch your own 811%-style dashboard populate in 14 days.

Start your first campaign

Ship in 72 hours · 98% delivery rate · Free replacement creators if anyone no-shows

Influencer marketing ROI calculator and attribution methodology for India

The ROI math behind every ₹999 creator.fully traceable

One campaign. 811% ROI.

Every number has a receipt.

Unique promo codes

UTM + short-link tracking

Earned media valuation

Follower & reach delta

See your own ROI.

Six verticals. Six ROI stories.

Live in your dashboard on day 1.

Spring Skincare Seeding

The 811% campaign, line by line.

Before you don't trust these numbers.

Run your ROI reporton a real campaign.

One campaign. 811% ROI.

Every number has a receipt.

Unique promo codes

UTM + short-link tracking

Earned media valuation

Follower & reach delta

See your own ROI.

Six verticals. Six ROI stories.

Spring Skincare Seeding

The 811% campaign, line by line.

Before you don't trust these numbers.

Run your ROI reporton a real campaign.

The ROI math behind every ₹999 creator.

Run your ROI report
on a real campaign.

Run your ROI report
on a real campaign.