Field notes from the seeding frontier
Playbooks, research and compliance notes from brands shipping product to creators across India. Written by founders, for founders.
The Hidden ROI of Product Seeding vs Paid Influencer Deals
How ₹999/creator seeding outperforms ₹25K paid posts across 6 D2C verticals — and why the reply rate, not the reach, is the number that actually moves revenue.
How to Match Creators to Verticals Without Guesswork
A scoring framework — niche × audience × cadence — that raises reply rate 3.2× and eliminates the 'why did we send product to this person' post-mortem.
The GST Reality of Creator Payouts in 2026
TDS 194R, GST thresholds, invoicing realities — what D2C brands actually need to do when they pay or seed to creators in India, written by a founder who has filed all of this.
Measuring UGC Campaign Success Beyond Views
The four-metric ROI framework — CPM, CPE, attributed GMV, retention lift — that finally makes UGC spend defensible to a CFO who doesn't care about vanity metrics.
Want to see Vireelu in action?
15-minute walkthrough of the creator network, the address vault, and a live ROI dashboard from a recent campaign.