Comp the stay. Get destination content.
A single in-house property shoot runs ₹15K–50K per location and a 4-property agency retainer can cross ₹3L a month. Meanwhile fake-follower 'creators' DM your front desk every week asking for free suites and the post never lands. Traditional travel PR has no attribution — you can't tie a magazine mention to a single booking, and your barter stays sit in a Google Sheet no one updates.
How the campaign runs
- 01
Create a stay-collab campaign — pick property, dates, room category, creator count, and a content brief.
- 02
We match travel micro-creators (2K–50K followers) by city, niche (luxury, adventure, family, solo-female), and audience overlap with your feeder markets.
- 03
Vireelu books the stay end-to-end through your PMS or our concierge. Creators see only their reservation code — never your back-channel rates. NDAs auto-issue at confirmation.
- 04
Brief drops 48 hours before check-in — property tour, suite reveal, hero amenity. Day-of-stay and Day-3 post reminders keep deliverables on calendar.
- 05
Full ROI report — reach, saves, profile visits, geo-tagged impressions, promo-code redemptions, and direct booking attribution per creator.
Example campaign results
₹ 16,900
Spend
₹9,000 room comps + ₹7,900 platform
22
Reels
295K
Reach
₹1.4L + 41 bookings
Value
Campaign ROI
728%
Based on anonymised Vireelu campaign data · Median of 12+ runs
Launch Travel campaign